Niks, or Nothing, as a gift
The Netherlands is one of the richest countries in the world. So it comes as no surprise that the answer to the question ‘what do you want for Christmas?’ is nine out of ten times: “nothing”, or in Dutch: Niks.
That’s why we designed the ideal gift for everyone who already has ‘everything’: nothing. Meaning, a nice box that literally has nothing in it. It’s a symbolic gift, and the money earned is well spent. Greenpeace is committed to ensuring that nothing more is cut from the Amazon, nothing is drilled at the North Pole and nothing toxic is discharged into the ocean. A win-win-situation for both the giver and the lucky gifted. And it even fits through the mailbox.
Nothing can be a lot
We went out on the streets asking people what they wanted for christmas and made a video of their answers. To make production more sustainable, we hunted down a second-hand pile of cardboard, and used vegetable ink to print the cards. We opened an almost empty store, avoiding any unnecessary waste.
Project credits
Client: Greenpeace Nederland
Concept: Merel Witteman & Maartje Slijpen, made at KesselsKramer
